Skender pioneered a much needed new approach to construction with its vertical integration and lean project methods. In doing so, they required differentiation from the stereotypical concept of construction and architectural design. I led this through aggressive marketing and video content—starting with a huge brand awareness campaign, contributing to the rebrand of the company within the first three months as well as leading creative content, social media, and video production initiatives and strategy.

Role
Creative Content Direction
Video Production
Year
2017 – 2020
Achievements


Logo Creation
Creative Direction / Graphic Design





Logo Creation
Creative Direction / Graphic Design




Reveal
Creative Direction / Motion Graphics



Video Production

Podcast
Future Built was a first of its kind — a podcast with industry innovators dedicated solely to the advancements, processes, and happenings in the construction and architecture design industry. I led the team that produced the podcast, designed the branding of Future Built from logo to messaging, and made several promotional video spots to increase listeners.
Photography


Concept / Copywriter / Video





Concept / Creative Direction / Copywriting





Concept / Copywriter / Creative Direction






Creative Direction / Concept / Graphic Design



Print & Proposals


While always looking for the most innovative tools to use, Skender implemented a better project management software into their workflow. To help build excitement and awareness of the implementation in order to ease the transition to the new software, I created a tongue-in-cheek campaign of propaganda posters that were distributed throughout the company via internal communication channels.
Awards

Hermes Platinum Creative Award
Integrated Marketing Campaign
