Skender pioneered a much-needed new approach to construction with its vertical integration and lean project methods.
I led the creative content, social media strategy, and video production to differentiate them from the stereotypical construction and architectural design concept.
Creative Content Direction
Video Production
2017 – 2020
Construction had always been ripe for innovation and Skender was a heavy user of technology in their process. To help associate the company with innovative technologies, I created the Skender Construction Technology lockup with a digital look influence, resulting in increased awareness and revenue.
Part of the company’s rebranding was due in part to its vertical integration with architectural design and advanced manufacturing.
Future Built was the first-of-its-kind podcast with industry innovators dedicated solely to the industry’s advancements, processes, and happenings. I led the team that produced the podcast, designed the branding, and made several promotional video spots.
