Skender pioneered a much-needed new approach to construction with its vertical integration and lean project methods.

I led the creative content, social media strategy,  and video production to differentiate them from the stereotypical construction and architectural design concept.

Role

Creative Content Direction

Video Production

Year

2017 – 2020

Achievements

350
Increase in YouTube Subscribers
130
Videos Created
500
Increase in Website Visitors
10
Increase in Social Media Referrals

Branding

Logo Animation

Working with a Chicago-based design firm, a new logo was created that incorporated a modern outlook from both a branding perspective and a company initiative into more vertical integration with design and manufacturing.

ConTech Lockup

Construction had always been ripe for innovation and Skender was a heavy user of technology in their process. To help associate the company with innovative technologies, I created the Skender Construction Technology lockup with a digital look influence,  resulting in increased awareness and revenue.

Skender Manufacturing Logo

Part of the company’s rebranding was due in part to its vertical integration with architectural design and advanced manufacturing.

Video Production

Premier Building Experience
Directed / Filmed / Animated / Edited

ConTech Hype Video
Wrote / Directed / Filmed / Animated / Edited

Fleet Fields – Lincoln Yards
Directed / Filmed / Animated / Edited

Skender Highlights 2019
Directed / Filmed / Animated / Edited

Skender Manufacturing Teaser
Directed / Filmed / Edited

Employee Highlight Vol. 1
Directed / Filmed / Animated / Edited

Vertical Integration
Wrote / Directed / Filmed / Animated / Edited

Helicopter Pick
Directed / Filmed / Animated / Edited

Podcast

Future Built was the first-of-its-kind podcast with industry innovators dedicated solely to the industry’s advancements, processes, and happenings. I led the team that produced the podcast, designed the branding, and made several promotional video spots.

14000
listeners in just 6 months

Future Built – A Podcast With Industry Innovators

Future Built Vol. 10 – Safe, Secure and Part of a Community

Digital

Thought Leadership Events

College Recruiting Ads

Social Media Content

Ghost-written Interactive Article

Photography

Print & Proposals

Awards

Hermes Platinum Creative Award

Integrated Marketing Campaign

Hermes Gold Creative Award

Public Relations Video