Skender pioneered a much-needed new approach to construction with its vertical integration and lean project methods.
I led the creative strategies and campaigns, managed the editorial and social channels, and produced a robust video content library to differentiate them from the stereotypical construction and architectural design concept.
Creative Content Lead
2017 – 2020
Working with a Chicago-based design firm, a new logo was created that incorporated a modern outlook from both a branding perspective and a company initiative into more vertical integration with design and manufacturing.
Construction had always been ripe for innovation and Skender was a heavy user of technology in their process. To help associate the company with innovative technologies, I created the Skender Construction Technology lockup with a digital look influence, resulting in increased awareness and revenue.
Part of the company’s rebranding was due in part to its vertical integration with architectural design and advanced manufacturing.
Premier Building Experience
Directed / Filmed / Animated / Edited
ConTech Hype Video
Wrote / Directed / Filmed / Animated / Edited
Fleet Fields – Lincoln Yards
Directed / Filmed / Animated / Edited
Skender Highlights 2019
Directed / Filmed / Animated / Edited
Skender Manufacturing Teaser
Directed / Filmed / Edited
Employee Highlight Vol. 1
Directed / Filmed / Animated / Edited
Vertical Integration
Wrote / Directed / Filmed / Animated / Edited
Helicopter Pick
Directed / Filmed / Animated / Edited
Future Built was the first-of-its-kind podcast with industry innovators dedicated solely to the industry’s advancements, processes, and happenings. I led the team that produced the podcast, designed the branding, and made several promotional video spots.
Future Built – A Podcast With Industry Innovators
Future Built Vol. 10 – Safe, Secure and Part of a Community
