Chicago had become a hotbed of innovation since the early 2000s. Rise Buildings added its name with its modern property technology platform. I led their creative direction and digital marketing initiated the categorization of their property technology offerings and solutions and directed/designed all creative assets and materials, including an entire rebrand of their website.

Role

Creative Director

Digital Marketing Manager

Year

2018 – 2021

100000000

Acquisition by VTS

Due to their product-focused approach alongside aggressive marketing and creative campaigns, I assisted in Rise Buildings attaining a $100 million dollar acquisition by global commercial real estate CRM platform VTS.

Paid Social

Leading the digital marketing as well, we utilized highly targeted paid social posts that drove audiences to the site and informed them on the company solutions, resulting in considerable growth on their social media channels in engagement, followers, and site referrals.

Baseline App

Design and UX

Case Studies

Email Campaigns

Sales Materials

Website Design

Brand Architecture

Rise Buildings had a ton of great products, but lacked a clear connection to why customers would want them and how they would solve pain points. Working closely with the c-suite, I led the categorization of our offerings as solutions under specific pillars along with a holistic message that inspired action focusing first on why we do what we do, then how we achieve it, and culminating in what it is.

Access

Operations

Engagement

Advanced

Brand Purpose

WHY

We believe in being exhilarated
by where you live and work

HOW

Connect and engage with the most efficient
property technology solutions

WHAT

Rise buildings’ seamless access,
robust operations tools,
captivating user experience,
and advanced capabilities
all in one native platform