Chicago had become a hotbed of innovation since the early 2000s. Rise Buildings added its name with its modern property technology platform. I led their creative direction and digital marketing initiated the categorization of their property technology offerings and solutions and directed/designed all creative assets and materials, including an entire rebrand of their website.
Digital Marketing Manager
2018 – 2021
Due to their product-focused approach alongside aggressive marketing and creative campaigns, I assisted in Rise Buildings attaining a $100 million dollar acquisition by global commercial real estate CRM platform VTS.
Leading the digital marketing as well, we utilized highly targeted paid social posts that drove audiences to the site and informed them on the company solutions, resulting in considerable growth on their social media channels in engagement, followers, and site referrals.
Design and UX
Rise Buildings had a ton of great products, but lacked a clear connection to why customers would want them and how they would solve pain points. Working closely with the c-suite, I led the categorization of our offerings as solutions under specific pillars along with a holistic message that inspired action focusing first on why we do what we do, then how we achieve it, and culminating in what it is.
We believe in being exhilarated
by where you live and work
Connect and engage with the most efficient
property technology solutions
Rise buildings’ seamless access,
robust operations tools,
captivating user experience,
and advanced capabilities
all in one native platform