After making a name for themselves in the mid-Atlantic region, Pavone Marketing Group created a specific agency dedicated solely to their food and beverage clients — gaining the attention and work from Starkist, Yuengling, Turkey Hill and more.
I worked with a team of creatives to develop social media campaigns, implement the creative and monitor the success across all social media channels. We created various content from out-of-home to national tv spots. Here are just a few of those concepts.
Associate Digital Content Manager
Copywriter
Film Director
Video Editor
Motion Graphics Artist
2014 – 2015
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Hoss’s Steakhouse wanted to better connect with their demographic through integrated digital channels. We launched targeted campaigns focusing on boosting engagement and increasing followers, and won an Integrated Campaign Addy Award in the process!
I conceptualized and produced creative assets used in social media campaigns for Turkey Hill’s Pure & Chilled Iced Tea, Ice Cream and All Natural Ice Cream product lines, helping increase their sales growth by 11% Year over Year.
