Pavone Marketing Group was a leading agency of choice in the Mid-Atlantic region, gaining clients like WXPN Radio Philadelphia, Pocono Raceway, Holy Spirit Healthcare, and many more. During my time at the agency, they expanded from Harrisburg, PA to Philadelphia and Chicago, IL. I contributed to many campaigns and projects creating case study videos, out-of-home ads, social media, and more.
Associate Digital Content Manager
2014 – 2015
Philadelphia-based radio station WXPN was looking to show itself as a differentiator to the early online music streaming services in 2014. The campaign Pavone created showed simple, concise taglines and focused on out-of-home ads on billboards and transit—a powerful marketing tool in the Mid-Atlantic region.