GrubHub

GrubHub’s famous “The Food You Love” campaign was an enormous success for the company launching its IPO. This national campaign was distributed through out-of-home advertising, transit ads in Chicago, New York, Philadelphia, and Los Angeles, digital ads, television spots, and social media posts — winning a Chicago Bronze Addy Award for Integrative Campaigns.

Role

Creative Marketing Coordinator

Copywriter

Year

2010 – 2013

$2.1 Billion IPO

Due to the tremendous company success and growth, in 2013 GrubHub achieved a $2.1 billion IPO and acquired its largest competitor, Seamless.

The company would eventually go on to sell to global competitor JustEat for $13 billion.

Awards

Bronze Addy Award

Integrative Campaign

Chicago

Bronze Addy Award

Digital Advertising

Chicago

Commercial Spots

Out-of-Home Ads

OrederHub

Along with “The Food You Love” campaign, in 2012 GrubHub launched an innovative way for restaurants to receive orders. Today, it’s commonplace, but GrubHub set the trend OrderHub, a tablet hub specifically designed only for GrubHub orders.

Social Media Content

Before GrubHub was a publicly-traded company, I launched its social channels and ran various marketing campaigns across all media. These social media campaigns were a focal point in GrubHub’s marketing efforts at the time, helping increase revenue 100% year-over-year and assisting in the acquisition of several competitors like MenuPages, Campusfoods, and Seamless.

500

YOY Engagement Increase

350

YOY Follower Increase

100

YOY Revenue Increase

In 2013, I created an April Fools’ Day campaign, KibbelHub. It was a huge success, increasing fan engagement on social channels and attracting new customers partially through the philanthropic aspect of donating $2 for each “early sign up” to animal shelters, resulting in over $10,000 in donations.

The campaign gained recognition from AdWeek and was promoted as one of their top 25 “Best Brand Hoaxes of 2013.”