GrubHub

GrubHub’s popular “The Food You Love” campaign was an enormous success for the company launching into its IPO. Wanting to continue increasing their new customer base through engaging advertising, we created this campaign with the concept of food-as-your-friend, being there when you need it. Variations of these ads were distributed nationally in out-of-home advertising, transit ads in Chicago, New York, Philadelphia and Los Angeles, digital ads, television spots and social media posts — winning a Chicago Bronze Addy Award for Integrative Campaigns.

Role

Creative Team Member

Copywriter

Creative Marketing Coordinator

Year

2010 – 2013

$2.1 Billion IPO

Due to the tremendous company success and growth, in 2013 GrubHub achieved a $2.1 billion IPO and shortly after acquired their largest competitor, Seamless.

Awards

Bronze Addy Award

Integrative Campaign - Chicago

Bronze Addy Award

Digital Advertising - Chicago

Commercial Spots

Out-of-Home Ads

OrderHub Product

Along with “The Food You Love” campaign, in 2012 GrubHub launched a new innovative way for restaurants to receive orders. Today, it’s commonplace, but GrubHub set the trend in motion with a unique tablet hub specifically designed only for GrubHub orders.

To help boost product sales, we created this short spot introducing OrderHub. I wrote the script for and worked with a local Chicago video production company to create it. Along with the spot, I also wrote the product handbook and design copy.