BookClub is an author-led learning platform that connects authors to readers. Pitched as “MasterClass meets GoodReads,” I joined the education-focused startup prior to their launch and series A funding, directing story development of each book club, creating club themes and styles, directing video productions, post-production editing, and motion graphics. I also built the company brand through art direction and design, working closely with the VP of Brand, VP of Production, and Creative Director.

Role

Creative Producer

Year

2021

20,000,000

Series A Funding

Establishing the BookClub platform and product prior to launch helped them acquire Series A funding of $20MM, 58% larger than the average Series A funding in 2020. This was used to continue growing the platform and connecting more authors to readers.

Barbara Corcoran

Entrepreneurship

Through celebrity-moderated video interviews, BookClub was able to best categorize themed book club series that readers could explore and learn from a wide array of authors. One of the first productions we did in this format was Barbara Corcoran’s entrepreneur series as the Shark Tank star interviewed fellow entrepreneurs and their books.

Astonish Me

Maggie Shipstead

Direct Address videos on BookClub were one of the most personal styles of learning from authors, speaking directly to the viewer watching the series and addressing critical attributes of their novel. I created the motion graphics for this book club and wrote and established the interview theme and story.

FranklinCovey

Leadership

Moderated series were another style of book clubs, this one with the leadership-focused FranklinCovey company. This book club series provided a platform for businesses and leaders to optimize how they lead. I created the theme of the series, wrote the club series interviews and story flow, and created promotional clips and motion graphics.

The Secrets We Kept

Lara Prescott

“The Secrets We Kept” was the debut novel of author Lara Prescott. Her book club focused on her inspiration and connection with Doctor Zhivago. I produced this series focusing on the story’s core themes, primarily Lara’s passion and process of creating exhilarating emotional arcs.

Brand Materials

Joining the startup before the platform launch, I created and designed several materials from marketing assets to production documents, promotional content, and more to increase brand awareness.