BookClub

BookClub is an author-led platform that connects authors to readers. Pitched as a “MasterClass meets GoodReads” platform, I helped this education-focused startup prior to their launch and series A funding as creative producer—directing story development of each book club, creating club themes and styles through writing scripts, directing video production, editing, creating motion graphics and more. I also helped build the company brand itself through asset creation, art direction and design, working closely with the VP of Brand, VP of Production, and Creative Director.

Role

Creative Producer

Year

2021

Series A Funding

20,000,000

Establishing the BookClub platform and product prior to launch helped them acquire a larger than average series A funding of $20MM that was used to continue growing the platform and connecting more authors to readers.

Barbara Corcoran

Entrepreneurship

Through celebrity moderated video interviews, BookClub was able to best categorize themed book club series that readers could explore and learn from a wide array of authors. One of the first productions we did in this format was for Barbara Corcoran. She led the entrepreneur series interviewing fellow entrepreneurs and their books.

Astonish Me

Maggie Shipstead

Direct Address videos on BookClub are one of the most intimate styles of learning from authors where they speak directly to the viewer watching the series and address key attributes of their novel. With Maggie Shipstead’s novel “Astonish Me” we explored this dramatic story with the backdrop of ballet in the 1970’s and 80’s that Maggie created, full of beauty and conflict. I created the motion graphics for this book club along with establishing the interview theme and story.

FranklinCovey

Leadership

Another moderated series I creatively produced was with the leadership-focused FranklinCovey company. Interviewing several leaders throughout the FranklinCovey organization and beyond, this book club series lent itself to be a bit more educational, providing a platform for businesses and leaders to find insights into optimizing how they lead.

The Secrets We Kept

Lara Prescott

“The Secrets We Kept” is the debut novel of author Lara Prescott. With this dramatic fiction, we enabled Lara to speak about her inspiration and connection with Doctor Zhivago, core themes of the story, and her process in creating exhilarating emotional arcs.

Brand Materials

Joining the startup prior to the platform launch, BookClub constantly was testing and adjusting their approach. With that, the brand was needing to be refined with materials to build brand awareness and get create hype leading up to their launch. I created and designed several materials from marketing assets to production documents and more.