Big Hill Ciderworks is a small orchard in the “fruit belt” of the Mid-Atlantic region. Its founders Troy Lehman and Ben Kishbaugh arduously labored to produce a line of high-quality craft hard ciders true to the unique terroir—nurturing every step of the process from farming rare apple varietals to pressing, fermenting, and bottling themselves.
This spot details the foundation and philosophy of Big Hill. When the video was released it was met with a huge, positive reception, getting more likes, shares, and overall engagement than anything they had posted to date. Big Hill went on to become the one of the fastest growing hard ciders in the region.